Millions of Milkshakes has become one of the most publicized food and beverage brands in the world, as demonstrated by the incredible media it has garnered globally. From its one location in West Hollywood alone, the Millions of Milkshakes brand has been seen by over 500 million people around the world. The October 2011 grand opening of the first ever international Millions of Milkshakes in Dubai at the Dubai Mall was a worldwide spectacle featuring Kim Kardashian and her mother Kris Jenner on their debut trip to the Middle East. The global event, which was televised by the entertainments largest cable network E! and showcased Dubai, was featured on the hit TV show ‘Kourtney and Kim in New York’ and was covered by hundreds of other major television networks around the world.